What is SEO?
A.SEO is the process whereby a website’s content and source code is written (or rewritten) so that search engines can find, index, and rank pages highly in the SERPs (Search Engine Result Pages). SEO involves the pages’ structured code, optimized metas, title, content, outbound links, properly defined tags (alt and H tags are most important), and relevant text links. While working on SEO, it is critical to remember that the site is for users and not for search engines. Optimization should NOT make the site unusual or undesirable to users.
At Linkpop Services, we believe that SEO is about driving high-quality traffic to the site and getting your visitors to take action. Simply improving ranks to irrelevant keywords or generating increased traffic that resists conversion to customers is pointless.
How can SEO help my business?
B.“Over 85% of our websites are initially found via search engines – companies using search engine optimization techniques on their websites are attracting more potential costumers to their websites” - Forester Research Institute.
Good SEO returns your initial investment many times over. A well optimized site has high search-enging rankings for its target key search phrases (known as keywords). The appropriate keywords bring visitors in your target market to your site, and hence more business. Obviously, the more visible a product is, the better its sales. Make your website visible in top search engings by contacting us for an SEO quote today.
Benefits of Link Populary as a Part of Your SEO Strategy
C.To measure a page’s popularity, Google ranks it on a scale from 1 to 10 and calls that number a “page rank” (PR). Each page is ranked individually and is tied to the rank of its parent page. Therefore, if the PR of a homepage (which is considered to be the parent of all inner pages) is high, we expect to see a high PR spread across the entire site. Higher PRs reflect high-quality link popularity, which is an important but completely separate part of SEO. When properly done, link popularity helps in boosting your site’s ranks in SERPs. How?
a. Your site uses target keywords in the anchor text
b. There are more incoming links to your site
c. You have more link placements on pages with related keywords
d. Your Pages are crawled (searched and indexed) more frequently
e. Your site is endorsed by other related sites.
Link popularity plays a major role in any successful SEO strategy.
Ethical SEO Techniques
D.Performing SEO ethically requires adhering to the guidelines established by major search engines to avoid using spamming to get high rankings.. Unethical SEO practices include cloaking, doorway pages, hidden text, hidden links, too many keywords, distorting text by filling it with keywords, and having mirror sites, among others.
At Linkpop Services, we endorse only completely ethical SEO techniques. We optimize your site through the use of text links, optimum keyword density metas, H tags and alt tags, sitemaps, navigational structures, and more. Ethical SEO techniques always pay off in the long run, even if it takes a little longer than than the results from unethical practices. When you work with us, you can be sure that you will never be penalized for the techniques used to maximize your search engine rankings.
SEO for Dynamic Sites
E.The old school of thought was that SEO couldn’t work for dynamic sites and that they couldn’t have top rankings in SERPs. Now, however, search engines have modified their crawlers to be able to index dynamic pages, in recognition of the need for e-com and the other features that dynamic sites offer for their visitors. But the SEO process for dynamic sites must be more thorough and methodical than it is for other sites. For example, the SEO techniques must take precautions so that the query-based pages don’t get crawled and indexed too frequently. Our SEO services for e-com and dynamic websites have been proven to have extremely successful results.
Your SEO Quote
F.Please contact us today for a complete SEO quote for your website and a FREE keyword analysis report.
